I have just started to read a new book I purchased – it seemed interesting from the cover and I have also read a couple of other books by the same author.

Now two things struck me – one is the fact the cover was the thing that caught my attention, encourage me to pick it up, have look through, and then buy.

As I am in the process of bringing another one of my own books to market it made me realize that I should not play cheaply. It is better to leave the design of the cover to people who know what catches attention better than I do. Also, with the demise of bookshops and

Continue reading Do you look beyond the cover?