![\"\"](\"http:\/\/www.peterjohnsononline.com\/wp-content\/uploads\/2018\/09\/The-Back-Straight-300x194.jpg\")
It is nearer the end of the horse-racing season at my local course. It has been a busy season with twenty meetings. In the days leading up to an event there is a lot of activity by the grounds people \u2013 watering the course to make sure the \u2018going\u2019 is right, cutting the grass, fixing the railings, setting out the \u2018jumps\u2019 and so much more.<\/p>\n
The picture you see is on the back straight, with two fences having been freshly groomed to make sure that they are in top condition for the races. When we are at the races we rarely see this part of the course, so I thought I would show that just as much effort is put in here, as on the home straight where the spectators gather. Safety for the horses and jockeys is paramount.<\/p>\n
This racecourse is unusual though. It is usual for a racecourse to be know for \u2018flat\u2019 racing, where there are no fences to jump, or for \u2018national hunt\u2019, where there are fences to jump. This course does both \u2013 and on the same day. This does surprise many people.<\/p>\n
Worcester is a lovely course \u2013 it is set next to the River Severn, the longest river in the UK, and surrounded by mature trees. It usually attracts a good crowd of people and to hear the cheers and excitement as each race progresses is always fun to hear \u2013 win or lose I am sure everyone has a good time. Whenever I go it is always good fun.<\/p>\n
Now what caught my eye was the way that the fences are moved between races \u2013 creating either the \u2018flat\u2019 or the \u2018jumps\u2019 for the races. As you can see they are large and to move these would normally take a lot of time and work. They have cleverly designed detachable wheels so they can be rapidly rolled sideways though a moveable part of fence, which is then replaced.<\/p>\n
This made me think about businesses that can create this flexibility in their offering. It also made me think of the surprise element that this could create, if clients knew about the flexibility of the offering. This new discovery of the flexibility would I am sure impress potential clients too, just like it does the race going people here at Worcester.<\/p>\n
So a few questions:<\/p>\n
\u2022\tWhat seemingly simple thing could you \u2018design\u2019 for your offering that would extend the appeal to your existing clients?
\n\u2022\tWould the adaptability of your offering make it have an appeal to a client base you currently don’t serve?
\n\u2022\tIn the preparations for your next \u2018race\u2019 how well do you really prepare?
\n\u2022\tIs there more that you could do to make your \u2018course\u2019 look well groomed?
\n\u2022\tDo your people act like a team or merely as a group of individuals?<\/p>\n
If you need some help with this do ask, I may just be able to help.<\/p>\n
My best wishes,<\/p>\n
Peter <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" It is nearer the end of the horse-racing season at my local course. It has been a busy season with twenty meetings. In the days leading up to an event there is a lot of activity by the grounds people \u2013 watering the course to make sure the \u2018going\u2019 is right, cutting the grass, fixing the railings, setting out the \u2018jumps\u2019 and so much more.<\/p>\n The picture you see is on the back straight, with two fences having been freshly groomed to make sure that they are in top condition for the races. When we are at the races we rarely see this part of the course, so I thought I would show that just as much <\/p>\n