An advert for a low priced car caught my eye the other day as I browsed through a newspaper. I have not taken a daily paper for many years and my ‘news intake’ is low yet focussed – more on that another time – on this occasion, while I was enjoying a swift coffee stop, as a newspaper was to hand, it was interesting to have a browse for a few minutes. There is always something that catches my eye.<\/p>\n
It was an advert for a low priced car that caught my eye. It exclaimed just three features – cruise control was one of them. Many years ago cruise control\u00a0was the reserve of luxury cars. It is still a paid for extra in many medium priced premium branded cars. I guess, therefore, this was an attractive feature for this car. One thing I have learnt over the years is marketers usually do their homework – hence it means\u00a0that this was a desirable feature, likely to catch people’s attention, and possibly their buying decision.<\/p>\n
Now I HATE cruise control – unless it is one of the much more expensive systems, which\u00a0alerts you to what is in front of the car, and brakes if you are too close, I have grave reservations on it’s use (I chose ‘grave’ deliberately.). I speak personally of course. Sadly, I have seen a number of near-miss accidents when someone has been travelling\u00a0along at a set speed, only to suddenly realise that the back of the truck in front has suddenly come a lot closer. The truck\u00a0travelling at substantially less speed than they have set on their cruise control. Yes, they should have paid more attention; yes, they should have been more aware of what was going on in the road; yes, they should have…..but we are human and not yet in driverless automated cars.<\/p>\n
I have never selected this as an option on any car I have purchased, much to the surprise of car salespeople. My current car has cruise control as a standard fitting – I have never<\/span> used it, nor will I.<\/p>\n Now this advert led me to have a think about my life – work and non-work.<\/p>\n Wow! Now that was a wake up question or two that popped into my mind – these were the first four:<\/p>\n I did have some more questions so I have left an extra couple of blank bullet points for your own questions.<\/p>\n Now I shuddered with the thought of my car barreling down the road with me barely aware of what was going on as my mind wandered. I now shudder with some of the answers to the above six questions. How about you?<\/p>\n My best wishes,<\/p>\n Peter<\/span><\/strong><\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" An advert for a low priced car caught my eye the other day as I browsed through a newspaper. I have not taken a daily paper for many years and my ‘news intake’ is low yet focussed – more on that another time – on this occasion, while I was enjoying a swift coffee stop, as a newspaper was to hand, it was interesting to have a browse for a few minutes. There is always something that catches my eye.<\/p>\n It was an advert for a low priced car that caught my eye. It exclaimed just three features – cruise control was one of them. Many years ago cruise control was the reserve of luxury cars. It <\/p>\n\n